• Everyone´s hair is different

    From person to person there can be a great variety in hair. Take, for example, all the color tones, from white blond to deep black, and all variations in appearance, from straight to curly and thin to full. There are thousands of different combinations. Hair structure, hair color and hair count are all genetically predetermined in every person and are also closely linked to each other. A person has 85,000 to 140,000 strands of hair, depending upon hair structure and color. Normally, about 60 to 100 of these are lost per day. Blondes have considerably more hair, for example, than those with dark hair (on average about 140,000 for blondes and 100,000 for brunettes). However, light hair is normally finer and more delicate.

  • The structure of the hair

    The hair consists of about 80% proteins, 10-15% water, 5-10% pigments, minerals and lipids. There are two different components to hair: the hair shaft, which protrudes from the skin, and the roots, which lay under the surface. The hair shaft is primarily composed of three layers. The outer layer, called the cuticle, is particularly important because of its protective function. Just like roof tiles, several layers of overlapping cells lay on top of one another to form a smooth surface. Diverse inner and outer influences can lead to the roughening of the cuticle. This coarse surface causes hair to look dull and unhealthy. The core of the hair is called the cortex, which makes up 80 percent of hair. It consists of tiny fibrils that are twisted together to give the longer fibers more stability. The natural hair color pigments are stored here. These ceratine fibres (ceratins are albuminous molcules) are significant for the hairstructure and its elasticity. The core of the hair is built by the medulla (Hairmarrow). Furthermore, a lipid produces sebaceous gland whose task is to keep the hair supple is found close under the skin. Sometimes this gland produces too much or not enough lipid, which makes the hair either stringy or dry and brittle.

  • Hair growth

    Hair grows about 1 cm per month. After a three to seven year growth period, the papilla dies and the hair root shrinks and degenerates. The hair then falls out and makes room for a new hair, which sprouts from the newly regenerated papilla. Hair growth is kept even because the whole scalp is never in the same phase at the same time. A hair loss of between 60 to 100 hairs a day is completely normal. The erector pili muscle is a relic of our hair past. It was what caused the skin to tense and fur to stand erect, either to conserve heat in the cold or to scare off enemies in the face of danger. The sebaceous glands excrete sebum, which is an oily secretion that ensures the elasticity of skin and hair.

  • The natural hair color

    Every human being has their own natural hair color. But what determines this color and why are there so many different natural shades? The natural color of your hair depends on the amount of different pigments within your hair. Each hair consists of a unique mix of two natural types of melanin: black/brown pigments called eumelanin and red/yellow pigments called pheomelanin. Hair color depends on the combination of these pigments – deep black, light brown or blond.

  • Shampoo - the gentle cleanser

    The word “shampoo” is borrowed from the Hindi word meaning “to massage.” The first shampoo existed in 1904 in powder form. Through washing, shampoo removes excess natural oils, sweat, dead skin cells, and residual styling or hair care products. The most important ingredient is a combination of surfactants that form a fine, porous foam and clean hair thoroughly without stripping it. A shampoo with a pH value of 5 to 6 is ideal for the hair and scalp. Good shampoos also contain moisturizing ingredients, such as panthenol to help regenerate the hair’s structure and preserve its elasticity. A wide range of shampoos are made to satisfy all hair care habits, hair types and scalp problems.

  • Conditioner - for afterwards

    A conditioner (or rinse) belongs to the basic hair care regime for longer hair. One can see and feel just how indispensable a conditioner is after every shampooing; wet hair seems dull and unmanageable. They get caught in one another and become damaged through laborious combing. This is exactly what a conditioner prevents. It makes the hair easy to comb and protects the hair from various environmental influences. It stays in the hair for only a short period of time and supplies the outer cuticle layer active ingredients, which immediately smooth it out. Conditioners can be applied after every washing and make the hair silky smooth and easy to comb. The conditioner has an effect that remains until the next washing.

  • Treatments - for extra care

    Intensive Hair Treatments. Hair treatments provide intensive care and are a true benefit to hair. They combine regenerating substances in high concentrations, which flow with the help of an emulsion into the interior of the hair. They are massaged into damp hair and transfer their fiber-binding material directly into the core of the hair. The intensive treatment should be left in the hair for 2 minutes. The hair is noticeable regenerated. Due to their intensity, these treatments have a sustained effect, which lasts through several washings. When applying treatments, it is particularly important to achieve the optimal degree of care. The more damaged hair is, the more often treatments should be applied. Treatments differ in their ingredients, application and above all in their level of intensity. Certain products solve specific hair problems such as split ends, heavily damaged hair or for color retention. Instant Repair Products. A leave-in treatment is massaged into the hair as usual or sprayed onto the hair. The advantage of this is that the treatment does not have to be washed out. This saves time and the hair gets long-lasting care without weighing down.

  • Styling products

    Styling products aid in creating a hairstyle. They are applied to damp or dry hair, allow for more elasticity and volume and help protect hair from damaging environmental influences. In addition, they prevent fly-away hair and provide stronger hold. The range of products includes lotions, sprays or styling foams (i.e.mousse).

  • Hairspray

    Hairspray provides the perfect finish to a hairstyle. It protects against wind, moisture and sun, provides necessary hold, creates shine and aids the effectiveness of other styling products. Although also available as a pump spray, hairspray is a classic aerosol product. In other words, it is distributed onto hair in very fine form with the aid of a propellant. As with most other styling products, the basic ingredients of hairspray include film formers—here in combination with solvents and propellants (ozone-safe, CFC-free gases such as butane, isobutene and dimethylene ether). More demands are placed upon hairspray than upon any other styling products: It should hold a hairstyle in place, but also preserve its natural elasticity. It should be moisture resistant, but easy to rinse out. It should also spray finely and dry quickly. It should also protect the hair from environmental influences and moisturize it at the same time.

  • Styling mousse

    Since the 1980’s, styling foams have replaced styling lotions because they offer several advantages in their application: They do not drip, are easy to portion out and distribute throughout the hair, so the hair does not stick together. Aside from aerosol agents and tensides, foam and liquid styling products differ little in their basic composition. Both contain film formers and nourishing substances as basic ingredients. Synthetic resins coat each hair with a stable film, giving it stability and hold. The amount of film is set according to the desired degree of styling control. Cationic polymers make hair easier to comb and prevent a static build up. Water and alcohol are used as solvents. Propellants in today’s styling mousse are ozone-safe gases, such as propane, butane or isobutene.

  • Gel, cream and wax

    Styling gel, cream and wax are ideal for expressive shaping, either of particular sections of hair or an entire hairstyle. All three products differ in their formulas and primarily work to adhere individual hairs. While styling gels are primarily used to create enduring hair styles, cremes are all about natural looking hairstyles. Wax has its excellence in modeling and natural looking hair. Styling gels are colorless, predominantly water-based and oil-free styling agents that obtain their particular texture through a thickening agent. With hair gel, hair is solidified and then shaped. The higher the hydrophilic proportion of the gel, the more the gel achieves a “wet look.” Additional ingredients such as oils give hair extra shine. Using gel is easy: simply apply it to damp or dry hair and sculpt into the desired hairstyle. This stays in place after drying once the fixing agents have solidified. Modern styling creams are mainly oil-in-water emulsions, in which oily substances are incorporated into a watery base. This type of emulsion is less oily than a water-in-oil emulsion, which is mainly used for rich skin creams and earlier for greased styling creams for men. The oil component in styling creams makes hair smooth, so that it looks natural and is easy to shape. Creams have less hold compared to gels, but are easy to shape. Styling cream is most effective when it is worked into the hairline of lightly damp or dry hair. Hair can then be shaped, either with your fingers or a wide toothed comb. Blow dry or air dry—and you’re done! Styling wax gives hold and shine to individual sections of hair. Wax is composed of plant or mineral oils in combination with emulsifiers in solid form. For extra shine, some waxes incorporate tiny, shimmering gold or silver particles. Wax optimizes the styling of trendy looks and is particularly suited for sculpted styles and dramatic accenting of individual portions or strands of hair.

  • Permanent coloration – How does it work?

    Permanent coloration is the best way to give your hair long-lasting color and to cover gray hair. Permanent colorations consist of different components. First, an alkalizing medium opens up the hair structure so that afterwards, small color pigments and an oxidant can enter the inner hair. Embedded into the hair the color pigments, at this stage still colorless, and the oxidant develop the color tone which gives the hair its coloration result. After this, the hair surface is smoothened with the conditioner to lock the color into the hair. Permanent coloration has to grow out of your hair.